Meet the Team

Licheng “Nina” Yu is a passionate cross-cultural connector and  executive education professional whose career bridges business and leadership transformation through impactful communication and culturally grounded learning initiatives across Asia, Europe, and the United States.

Her professional journey began in China, where she served as an interpreter and cultural advisor to C-suite executives from multinational companies, including Siemens, Xerox, Bosch, and Holiday Inn.

In these high-stakes environments, she supported leaders in navigating complex negotiations, strengthening joint-venture partnerships, and driving organizational turnaround.

 

Nina later advanced into leadership and executive education program design roles in multinational corporations and top global business schools. At Bosch Siemens Home Appliances Group, she led EFQM-based business excellence initiatives across three business units, enabling middle-level managers to take ownership of process optimization and collaborate effectively with Western executive teams.

 

At China Europe International Business School (CEIBS), she led the flagship Diploma in Hospital Management program, collaborating with international faculty from more than 10 leading global business schools to adapt curricula and develop business cases in enhancing teaching relevance with Chinese business content. 

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Under her leadership, the program became one of the most respected healthcare education programs in the country, helping modernize patient-centered hospital management in China. She also played a key role in developing CEIBS’s executive education portfolio across leadership, functional management, and industry-specific programs.

 

At Duke University’s Fuqua School of Business, Nina collaborates with the Associate Dean of the Executive Education to design customized programs for global clients operating in China and to develop partner programs across Duke Kunshan University and healthcare industry organizations. Her work focuses on leadership, strategy, healthcare innovation, and sustainable growth.

 

Her ability to create meaningful, globally relevant learning experiences is consistently recognized by institutional and corporate stakeholders. She holds an MBA in STEM from North Carolina State University, a Leadership & Management Certificate from Duke University, and an Executive Education Diploma in General Management from CEIBS.